What’s in your Wallet?
If you’re anything like me, you’re likely carrying around a pocket full of plastic that includes: bank cards, IDs, credit cards, gift cards – with little to no credit left on them, umpteen loyalty...
View ArticleFinding the Digital Messaging Sweet Spot
The job of a Digital Marketing Manager has never been easy, and with the proliferation of digital channels, marketers are often tasked with identifying which messaging channels they should use, ideally...
View Article10 Tips for Creating a Well Designed Email
Looking to connect with your user base, promote your brand or launch a contest via email marketing? Here are 10 tips to ensure your next mailing looks its best and gets a great response: 1. Make sure...
View ArticleHow To Give Your Email Campaigns that Personal Touch
Adding dynamic elements to your email campaigns can help save time and money, as well as increase responses. It can be as simple as including the recipient’s first name in the subject line or adding it...
View ArticleTriggered Messaging: A Weapon of Choice for Digital Marketers
With Canadian online consumption expected to almost double from $27 billion in 2010 to about $51 billion by 2016, marketers are looking for digital messaging strategies that will enable them to connect...
View Article10 Great Tips for Digital Marketers
Thanksgiving is well behind us (here in Canada) which means that for most of us marketers there is nothing between now and the single most important shopping time of the year – the Christmas Holidays....
View ArticleAbandoned Shopping Cart Email Campaigns (Part 3 of 3)
In part one of the series on shopping cart abandonment I listed the top 5 reasons consumers abandon their shopping carts and how an abandoned shopping cart email campaign can be an effective way to...
View ArticleEmail Trends in Canada 2012 – Where are We?
Little acclaim was made last year about email’s 40th anniversary, but its impact on communications and marketing is undeniable. Each year that goes by people try to say “email is dying” or “email is no...
View ArticleMobile Email has arrived… Are you ready?
It’s that time of year again here at Inbox Marketer, the time where we look back at the previous year and think about what we want to tackle in 2013. Last year was really exciting for our email...
View Article5 New Year’s resolutions NOT to give up on
It’s already February, which means your 2013 campaigns are well on their way and those New Year’s resolutions you set late last year are pretty much habit now, right? If not, don’t worry—there’s plenty...
View ArticleData: It’s big now. We get it. (Part I)
The real question is, what are we doing about it? The buzzword may be getting tired… I now meet it with anticipation of yet another enterprise business analytics/data software provider about to “wow”...
View ArticleData: It’s big now. We get it. (Part II)
In a recent post titled Data: It’s big now. We get it. (Part I) I discussed the notion of “Big Data” and how marketers can invest substantial amounts of money into the most sophisticated software...
View ArticleTailor Your Marketing Program With Lifecycle Marketing
How long do you want your messaging campaign to run? How often do you want to contact your mailing list? Do you want to send different waves of emails according to subscriber activity? Depending on how...
View Article8 Tips for Improving the Design Process
Whether for email, print or the web the importance of graphics should never be underestimated. A good design conveys a message quickly, reinforces a brand’s look and supports the overall goal of a...
View ArticleReady, Set, Test!
As marketers we can often find ourselves falling into the same old routine, deploying similar messages to the same audience. However, we know that this can lead to fatigue in your email list and...
View ArticleCreating Content for an Email Nurture Series
Over the past couple of years, implementing email messaging series that strive to nurture contacts with the goal of turning a prospect into a customer, or an existing customer into a more valuable...
View ArticleInfographic: Email Opens on Mobile Devices CONTINUE to grow in 2013
As we make our way through 2013 the email industry continues to evolve. A major factor driving this change is a shift in consumer behaviour, who are increasingly reading email and online content via...
View ArticleAre you holding out on your vendor?
When I started out as an account manager at Inbox Marketer, I quickly became accustomed to being asked by Geoff and Randy (co-founders of Inbox Marketer) to share examples of how I was adding value for...
View ArticleEmail Marketing: What You Need To Know About Dynamic Email Templates
One Size Does NOT Fit All There was a time when email marketing was as simple as creating a single email template which was then deployed to everyone on an email list, this was known as "Batch and...
View ArticleAugust CASL Updates and Rumours
Well September is almost here (ALREADY?!?) and as we have all been accustom too over the last three years, a bit more waiting is in the future for any CASL regulation updates. That said, we have been...
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