Managing the Digital Platform Shift
Canadian’s obsession with digital information continues to grow. Whether it’s through the web, applications or social media we have a growing, insatiable taste to access media virtually anywhere. This...
View ArticleSocial’s Mobile Tipping Point
It was really only a matter of time before this became a reality. However, seeing the proof with actual trend data really puts things into perspective and certainly forces us digital marketers to...
View ArticleHow to Optimize Your Conversion Funnel – 10 Tips!
Marketing at the end of the day is really all about conversions (converting your prospects to actual customers), with the overall goal for a company being to turn a profit. Most marketers try to align...
View ArticleAbove the Line Lessons for Below the Line Marketing
The world of marketing is vast. There are thinkers, strategists, designers, researchers and executors. All these people make up a profession that in one way or another is designed to contribute to the...
View ArticleCASL – Not a Pain in the Marketing Plan
Are you freaking out about Canada’s new Anti-Spam Law (CASL)? Well according to a recent article [1] in the Globe and Mail you are not alone. Many people are finding the new legislation complicated...
View ArticleDeep Linking – Further Improving the Mobile Email Experience
Today, email marketing is more relevant than ever. The industry has experienced considerable increases in email opens due largely in part to the growth of smartphones. These mobile devices supply near...
View ArticleInbox Digital Dialect – Understanding Marketing Speak
The digital marketing space shares much of the same vernacular as the regular business world: B2B, ROI, etc. However, digital marketers have added a few additional vocabulary words to their version of...
View ArticleHow To Survive the Bot Apocalypse
Run for the hills! The bots are invading digital marketing! All hope is lost! Or is it? Recent publicity on bots and online ad fraud might have some businesses wondering if they should take their...
View ArticleWhy Email Shouldn’t Be Ignored
In recent months other digital marketing channels have stolen much of the limelight. According to a recent report from the Winterberry Group (see graphic below), display and social represent almost 40%...
View ArticleGenerating B2B Leads – Why Email Works!
A survey [1]conducted by Holger Schulze states that the number one challenge for B2B marketers is generating and qualifying high-quality leads. Since email marketing is our specialty, I’m going to...
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